08/03/2023

How parents rated our 2023 February camps

Barracudas ran 7 February camps this year, offering more fun in the Feb half term holidays than ever before.

We were pleased to be able to entertain even more children, making life long memories.

Barracudas added to the fun with our first Friday Finale and weekly theme of the year. Building the theme of Horrible Histories onto camp, by tweaking some of our popular activities to offering specific arts and crafts sessions, kids loved getting involved – and so did our staff!

We're grateful to our bookers who completed our survey to help us review our performance. We'd like to share the results with you here:

Booking experience

We know it’s important to start off right, with a smooth and simple booking experience. We've invested in an improved website and booking experience to make sure your experience is as easy as possible. This February we’re pleased 96% of our customers' rated their online booking experience as either excellent or good. 

First impressions

There's only one chance to make a good first impression. As children attend camp on their own, it's important that we can reflect the camp experience well for parents during drop off and collection. From our signage and fun and bright registration areas to the friendly and professional staff at camp, we always aim to give you a warm welcome. This February we are pleased that 86% of respondents said they had a excellent or good first impression of Barracudas Activity Day Camps.

Contactless registration

In 2021 Barracudas introduced contactless registration and collection at camp. Our new fully contactless procedures, allowing parents to check their children in and out of camp with a unique QR code, has been well received, with over 96% of bookers finding the experience excellent or good.

We're really pleased that 84% of parents said they had downloaded our new parent app, offering them useful information and access to their booking details at their fingertips!

Quality staff

A big part of the camp experience is the relationship our children and parents build up with our staff. We have a thorough recruitment process, with all staff requiring an enhanced DBS check and completion of our assessment programme. 86% of our February survey respondents rated our staff either excellent or good.

Activities

Barracudas continually aims to deliver fun. From the time they arrive, to the moment they’re collected, children are offered an unrivalled range of activities and always a choice. This puts them in control of their day and leaving having taken part in activities that appeal to them. Holiday clubs are all about new, fun and exciting activities. Whatever your child is into, there'll always be something at camp to enjoy. 86% of parents thought the activities at Barracudas were excellent or good this Feb half term.

Recommendation

We asked our parents how likely they would be to recommend us to a friend, on a scale of 1-10. We were thrilled that the average score was 8.5. This is reflected in how popular our Recommend a Friend scheme is!

We were also delighted to have received some really positive independent reviews on Trustpilot. Now with over 1.2k reviews and an excellent rating, we're proud to delivering on our promises. All feedback is valuable to us, so we can build on the things we're doing well and work on any areas that may need improving.

We'd like to thank all the parents who booked with us this February half term and, of course, all the children who made it another one to remember!